UPLEVELING + EVOLVING: Why Your Biz Direction Changes as YOU Change.. And How to Fucking Deal.

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It's been a long ass time since I sat down and wrote from the heart.

Why? Well I've been writing captions, writing content like a mofo, doing all the things to sell my programs.. reach my ideal client.. speak to their soul.. ya know, all that good shit your biz coach tells you to do.

But as I was doing all that the last few months.. I barely stopped to look up and see what was happening before my own eyes. (Or maybe I just didn't want to see it.)

I was fucking changing. Evolving. Metamorphosis.. the butterfly coming out of the weird little cocoon that protected it.

That's what "fitness Christie" was for me.

For those of you who don't know much of my background, almost exactly 1 year ago, I quit my 9-5 and almost immediately won a big-name fitness spokesmodel contest.. which launched my following in the fitness world and made me a fitness influencer literally overnight.

That cocoon was safe. It was easy. I got instant recognition and authority because I was affiliated with this company. And I did what was easy and seemed like the smartest thing at the time: capitalize on my instant fame, and my passion for fitness, and become a fitness coach (because I had set out to start a coaching business when I quit my 9-5.. without much of a plan mind you.)

But I was confused as fuck honestly. I had no idea what I was doing, and just thought that running an online business was as simple and easy as slapping some services on a website and calling it a day. I didn't know shit about sales, marketing, creating a community, writing bomb ass content that made people wanna buy and drool all over themselves.

I also thought having sponsors was the answer to everything. So false. It barely paid. And if ANYTHING, I was GIVING AWAY valuable advertising space by posting for them when I could have been posting my OWN shit and making money selling MY stuff, instead of somebody's tub of supplements. Ugh.

This was all super unfortunate for me because I was running out of savings, and I had quit my job.

At the same time, I felt this immense pressure to 'prove myself' and struggled with how to make myself 'more legit' in the fitness world (in my eyes this was going to solve my problems of not being able to close clients). 

So I thought hey, you should be a bikini competition coach since you are really good at that shit.

 

CUE UPLEVELING PHASE 1. MARCH-ISH.

I hated bikini competition coaching. I didn't want my business to depend on something that took away from people more than it gave. And plus, I realized that I couldn't run a business if I had zero brain cells from dieting (by this point I figured out how much WORK running an online biz actually is.)

 

CUE UPLEVELING PHASE 2. APRIL-ISH.

I decided to stop competing and to become a fitness coach for people who just wanted to get fit for life.

 

CUE UPLEVELING PHASE 3. JULY-ISH.

Realized I was bored as fuck, felt SO MUCH RESISTANCE. Knew that I needed some god damn business skills. Invested in a business coach and literally fell in love on the spot with online business. I could not shut the fuck up about it.

 

CUE UPLEVELING PHASE 4. AUGUST-ISH.

I had also done a lot of research on high ticket selling, and taken a course on sales by this point. I got my first high ticket fitness coaching client, only to FINALLY have the realization that I actually hated fitness coaching. (Great timing, Christie!)

 

CUE UPLEVELING PHASE 5. SEPTEMBER-ISH

By this point I had already started my Facebook group as a creative outlet for me to talk about business coaching, but was literally shit-my-pants afraid to actually offer services. Despite the fact that I had been providing SO MUCH AMAZING VALUE and content out the wazoo for a month already. Back then, it was called Fearless Fitpreneurs ... and finally, after two weeks of soaking in my bathtub and praying to Jesus for the answers, it came to me.

Be scared and just fucking do it anyways.

I announced the shift in my biz / social media direction, and honestly, it got so much amazing traction that it blew me away. I also nabbed my first 1:1 coaching client at a cool $4,500. Which proved to me that my feel-good policy of give a shit ton of value to other people and help them, and in return they'll trust you and wanna buy from you, worked. Hallelujah!

Btw, totally had no testimonials except my own business at that time. I had just helped this guy so much by him implementing my suggestions, that he was ready to pay whatever I asked. I was fucking thrilled, but also quite naive at that time. I thought that the HARDER I worked, the more likely it would be that new clients would come to me. So:

I wrote content like a fucking machine on every online business topic I could think of.

I was stressed out, burnt out, and for no reason at all. Just because I thought doing more shit every day meant a better likelihood of clients finding me.

 

CUE UPLEVELING PHASE 6. OCTOBER-ISH

As a last-ditch attempt to cure my stress and get away from the pressure of it all, I booked a trip to Bali, where I spent the month of October. 

I knew shit couldn't go on like it was, so I gave myself permission to earn nothing that month and just enjoy myself and only do things I enjoyed, like writing, going to the beach, and drinking mojitos.

Apparently, the realization at this level was that doing LESS and actually enjoying the fuck out of life is the best marketing strategy. I got on 10 sales calls and closed 2 at $5k for my 1:1 program.

DO LESS AND EARN MORE!!? ANNNNND ENJOY LIFE??!?

It was revolutionary.

 

CUE UPLEVELING PHASE 7. NOVEMBER-ISH

When I got back, I was in a horrible business funk. I thought I'd have this great epiphany, but honestly I felt more confused than ever. I wondered how I'd ever top $10k. I felt in my bones that there was yet ANOTHER FUCKING SHIFT about to happen (and in my head I'm going "Seriously, Christie, why do you have to change things up AGAIN!?). But I had no clue what it was.

That month I invested in a 1:1 coach at a cool $20k and didn't even shit my pants. I just knew that I needed to, and that this coach would help me see what I couldn't, and push me to do the scary shit.

Which she did.

I opened my FB group up to all types of online coaches / service providers, and changed the name to Find Your Fearless. It felt fucking relieving to not have the 'fitness' label stuck on me anymore. To be able to finally do what I had known I wanted to do SINCE I WAS IN MY 9-5 JOB.. which was to be an online biz coach that helped people leave THEIR shitty 9-5s and make a shit ton of money.

Ahhh, money.

At this point, I was no longer posting about fitness shit on my Instagram. I was posting about things like money mindset, and high value/high ticket coaching, and honestly UNFILTERING. I stopped giving fucks what people would think. 

It brought me the most amazing community/clients who loved what I wrote.

And it brought me a fuck ton of trolls from my fitness following who had a very narrow, shallow mindset on the subject of money and online business. It was another signal that it was time to move on from fitness.. but it was so hard for me to let go.

Oh, and the other upleveled thing that happened? I decided within the span of 1 day to ACT on launching the course I thought I had to wait 2 months to launch, my Fearless Business Mastermind, for people who wanted to start their dream of their online coaching business but had no fucking clue how to start / were too afraid. 

November? $15k month. Thank God I had decided to do the scary shit anyways.

 

CUE UPLEVELING PHASE 8. DECEMBER.

Sold more spots in the Mastermind. Learned that I could actually just raise my prices as soon as I felt it was time / I was upleveling, and therefore my potential client levels were upleveling too. Raised my 1:1 from $5k to $10k and signed my first $10k client within 2 days.

And.. the finale.

I finally broke up with "fitness Christie" ... leaving the sponsor who had defined my business and honestly, my LIFE for the first year as an entrepreneur. 

To be really honest, it felt like a breakup with the old me. And with the sponsor.. it was like a breakup with an old boyfriend who was amazing, who you loved, but who you knew you'd outgrown and just felt obligated to. An old boyfriend who you'd developed your entire life and identity around. And all of a sudden, you're left to figure out who you are on your own.

Breakups are hard. They make you think about who you truly are. Who you're going to become. Like jesus, what's scarier than that question: "WHO ARE YOU?"

But the truth is as entrepreneurs.. we're shifting SO FREQUENTLY that we absolutely HAVE to ask ourselves this question. Because if we DON'T.. we risk moving out of alignment with our true purpose.

AKA if I had decided to continue forcing myself to be a fitness coach/posting about fitness.. I NEVER would have explored and found my TRUE PASSION of online business and marketing.

And like yes, I never would have made a fuck ton of money in the first 3/4 months.. but I also wouldn't have the fucking incredible opportunity to CHANGE MY CLIENT'S LIVES. To watch them get their first clients at $2100. To quit their jobs. To uplevel as HUMANS. To see their mindset on money and business and just LIFE shift into the stratosphere.

So ASK yourself the scary "who are you" question. 

Because you're going to be upleveling and changing (especially if you're in your 20s).

Which means your BUSINESS will also be upleveling and changing. This is why it's SO incredibly important to stay in tune with your desires, what you feel drawn to/called to do, and to FOLLOW THAT without worrying about what people might think of that change.

And literally, every single shift that I listed above, as hard and scary as they were, resulted in the most incredible fucking results. Every single time.

SO EMBRACE THE UPLEVELING AND EVOLVING. Get ready for a fucking ride.

 

xoxo,

Christie

Christie Chiou