4 REASONS WHY RAISING YOUR COACHING PRICES BENEFITS YOUR CLIENTS (that have nothing to do with money.)

I was inspired by a conversation with a client yesterday who was struggling with how to price his services. He was ALSO committing the mortal sin of the friends and family discount (kidding.. but not really) .. and needed some serious truth slapped into him + a kick in the butt to raise his prices (which he did, from $1500 to $5000 for his three month program tehehe). So anyway, hereโ€™s what I told him.

โžŠ ๐—ช๐—ต๐—ฒ๐—ป ๐—ฎ ๐—ฐ๐—น๐—ถ๐—ฒ๐—ป๐˜ ๐—ถ๐˜€ ๐—ณ๐—ถ๐—ป๐—ฎ๐—ป๐—ฐ๐—ถ๐—ฎ๐—น๐—น๐˜† ๐—ถ๐—ป๐˜ƒ๐—ฒ๐˜€๐˜๐—ฒ๐—ฑ, ๐˜๐—ต๐—ฒ๐˜† ๐—ฎ๐—ฟ๐—ฒ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—น๐—ถ๐—ธ๐—ฒ๐—น๐˜† ๐˜๐—ผ ๐—ฑ๐—ผ ๐˜๐—ต๐—ฒ ๐˜„๐—ผ๐—ฟ๐—ธ ๐—ฎ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ๐—ฟ๐—ฒ๐—ณ๐—ผ๐—ฟ๐—ฒ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—น๐—ถ๐—ธ๐—ฒ๐—น๐˜† ๐˜๐—ผ ๐—ด๐—ฒ๐˜ ๐—ฟ๐—ฒ๐˜€๐˜‚๐—น๐˜๐˜€. Think about the last $10 how to ebook you bought. Did you finish it? โ€ฆ. didnโ€™t think so. 

โž‹ ๐™”๐™ค๐™ช ๐™จ๐™๐™ค๐™ฌ ๐™ช๐™ฅ ๐™ข๐™ค๐™ง๐™š ๐™ž๐™ฃ๐™ซ๐™š๐™จ๐™ฉ๐™š๐™™ + ๐™š๐™ญ๐™˜๐™ž๐™ฉ๐™š๐™™ ๐™–๐™จ ๐™ฉ๐™๐™š ๐™˜๐™ค๐™–๐™˜๐™, ๐™ฌ๐™๐™ž๐™˜๐™ ๐™ข๐™–๐™ ๐™š๐™จ ๐™ž๐™ฉ ๐™ข๐™ค๐™ง๐™š ๐™ก๐™ž๐™ ๐™š๐™ก๐™ฎ ๐™ฉ๐™๐™–๐™ฉ ๐™ฉ๐™๐™š ๐™˜๐™ก๐™ž๐™š๐™ฃ๐™ฉ ๐™ฌ๐™ž๐™ก๐™ก ๐™œ๐™š๐™ฉ ๐™ง๐™š๐™จ๐™ช๐™ก๐™ฉ๐™จ. Think about the last time you charged way less than you know you should have, for the time youโ€™ve promised that client. And youโ€™re slightly resentful at the fact that you are putting so much time in, for so little compensation. It taints the energy of the coaching container, and doesnโ€™t do you or the client any good.

Not to mention how annoyed you are when you give that friends nโ€™ fam discount and then the โ€˜friendโ€™ barely does any work. Amirite?

Clients can sense how much YOU value your time, and they will treat your time the same way you treat it.

โžŒ ๐™”๐™ค๐™ช ๐™–๐™ง๐™š ๐™–๐™—๐™ก๐™š ๐™ฉ๐™ค ๐™ฅ๐™ช๐™ฉ ๐™–๐™ก๐™ก ๐™ฎ๐™ค๐™ช๐™ง ๐™š๐™ฃ๐™š๐™ง๐™œ๐™ฎ + ๐™–๐™ฉ๐™ฉ๐™š๐™ฃ๐™ฉ๐™ž๐™ค๐™ฃ ๐™ž๐™ฃ๐™ฉ๐™ค ๐™›๐™š๐™ฌ๐™š๐™ง ๐™˜๐™ก๐™ž๐™š๐™ฃ๐™ฉ๐™จ, ๐™ฌ๐™๐™ž๐™˜๐™ ๐™œ๐™š๐™ฉ๐™จ ๐™ฉ๐™๐™š๐™ข ๐™—๐™š๐™ฉ๐™ฉ๐™š๐™ง ๐™ง๐™š๐™จ๐™ช๐™ก๐™ฉ๐™จ. Think about how frazzled and exhausted you are - if you are taking on tons of low paying clients who donโ€™t appreciate you or show up, and on top of that you arenโ€™t getting paid. It waters down the quality of your coaching, and your energy.

โž ๐™ƒ๐™ž๐™œ๐™๐™š๐™ง ๐™ฅ๐™ง๐™ž๐™˜๐™š๐™จ ๐™จ๐™ฉ๐™–๐™ฉ๐™š๐™™ ๐™˜๐™ค๐™ฃ๐™›๐™ž๐™™๐™š๐™ฃ๐™ฉ๐™ก๐™ฎ, ๐™–๐™ง๐™š ๐™จ๐™ช๐™ฅ๐™š๐™ง ๐™–๐™ฉ๐™ฉ๐™ง๐™–๐™˜๐™ฉ๐™ž๐™ซ๐™š ๐™ฉ๐™ค ๐™–๐™ฃ ๐™ž๐™™๐™š๐™–๐™ก ๐™๐™ž๐™œ๐™ ๐™ฉ๐™ž๐™˜๐™ ๐™š๐™ฉ ๐™˜๐™ก๐™ž๐™š๐™ฃ๐™ฉ. ๐™€๐™ญ๐™˜๐™š๐™จ๐™จ๐™ž๐™ซ๐™š ๐™™๐™ž๐™จ๐™˜๐™ค๐™ช๐™ฃ๐™ฉ๐™ž๐™ฃ๐™œ, ๐™ž๐™จ ๐™– ๐™ง๐™š๐™ฅ๐™š๐™ก๐™ก๐™š๐™ฃ๐™ฉ.

High end clients who understand the value of an investment (aka the ones who will pay you in full and be excited to do so) are NOT turned on by discounts. In fact, if a high end client sees someone heavily discounting their services in order to get someone in the door - itโ€™s a warning signal - and the thought that goes through their mind? โ€ฆ. โ€œI wonder whatโ€™s wrong with this person, that they have to discount their services.โ€

Discounting too much also attracts price-shopper clients. Yanno, those clients who will haggle the shit out of you and argue over a $100 difference. AKA, the people who are in fear and who donโ€™t see the larger picture or value of your services. Clients who donโ€™t see your greater value, are not clients that get epic results. Period.

๐—”๐—ป๐—ฑ ๐˜†๐—ฒ๐˜€... ๐—ฒ๐˜…๐˜๐—ฟ๐—ฎ ๐—บ๐—ผ๐—ป๐—ฒ๐˜† ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—ฏ๐—ฎ๐—ป๐—ธ ๐—ถ๐˜€ ๐—ฎ๐—น๐˜€๐—ผ ๐—ฎ ๐—ด๐—ฟ๐—ฒ๐—ฎ๐˜ ๐—ฏ๐—ผ๐—ป๐˜‚๐˜€ ๐—ผ๐—ณ ๐—ฟ๐—ฎ๐—ถ๐˜€๐—ถ๐—ป๐—ด ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฝ๐—ฟ๐—ถ๐—ฐ๐—ฒ๐˜€. ;) ๐—•๐˜‚๐˜ ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—ฒ๐—ป๐—ฑ, ๐˜๐—ต๐—ถ๐˜€ ๐—ถ๐˜€ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ถ๐—ฑ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐˜‚๐—น๐˜๐—ถ๐—บ๐—ฎ๐˜๐—ฒ ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐˜๐—ฟ๐—ฎ๐—ป๐˜€๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐˜„๐—ฒ ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ฒ. ๐—ฅ๐—ฒ๐—บ๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ ๐˜๐—ต๐—ฎ๐˜ ๐—ป๐—ฒ๐˜…๐˜ ๐˜๐—ถ๐—บ๐—ฒ ๐˜†๐—ผ๐˜‚'๐—ฟ๐—ฒ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐˜๐—ผ ๐—พ๐˜‚๐—ผ๐˜๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ '๐˜€๐—ฎ๐—ณ๐—ฒ' ๐—ฝ๐—ฟ๐—ถ๐—ฐ๐—ฒ.

Ultimately, if you want to make a living off of your coaching, a GREAT living - one in which you experience immense financial abundance, you are going to NEED to raise your prices.

And hereโ€™s the kicker - it wonโ€™t ever feel comfortable, raising your price. Doubt and fear will come up, the thought, โ€œwho would pay this?โ€ will pop into your headโ€ฆ AND? those feelings are not a reason not to do it.

You canโ€™t depend on your feelings to make a living and run a business.

At some point, you just gotta do the damn thing and raise this prices.

;)

xoxo,

C

Christie Bailey