WHY CHANGING YOUR BIZ DIRECTION (AND FOLLOWING PURPOSE) CAN INCREASE YOUR SALES
🙏🏻 STOP IGNORING YOUR INTUITIVE NUDGES ABOUT THE KIND OF BIZ/COACH YOU REALLLLLYYY WANT TO BE. 👉🏼 It’s killing your sales. 💔
I loved fitness. I really did. And I thought that would be enough to run a fitness coaching business. But sadly, I didn’t LOVE fitness COACHING. And that reality showed in my bank account. ☠️
And so.. slowly, I grew frustrated. Started going to bed earlier, waking up later, hoping that I’d finally find motivation. To post. To sell. To engage. But I didn’t.. angry at myself for not being motivated. Feeling ashamed.. because I wanted so badly to prove everyone wrong and be a success.
It was hard; because fitness was something I thought, and everyone else thought I SHOULD do. It was what I was KNOWN for.
But deep down, I knew that fitness coaching wasn’t for me. Because I had had a premonition one day while sitting at my corporate job, YEARS before even starting my fitness biz.. that I was going to help women leave their 9-5’s. I even turned to my best friend, sitting in the cubicle next to mine, and told her so.
“I have no idea how, it sounds crazy, but I just think I’m going to.”
BUT OF COURSE.. I had to ‘prove myself’ in my fitness coaching biz since I was “good at it and had invested so much time in it.”
Forcing myself to be successful at something I didn’t truly care about.. I just wanted to workout for ME.. and the reality was - I realized that while I COULD be successful at running a fitness coaching biz, I wasn’t going to be - because I just didn’t give a shit.
And not giving a shit looked like:
Getting mad at myself and wondering why I wasn’t doing any of the above.
Feeling resentful of my clients.
Feeling resentful of me for not following my calling.
And I sure wasn’t making money I could survive on.
It made no logical sense then but I knew, more than ever (once I started taking my first business courses - at the time - to help me in my fitness biz) .. that I had to make the transition.
*Cue panic and anxiety* 🤢
At first I just made a small group to help people I knew who wanted advice for their businesses..
I did it for free. I did it because I loved it. I did it because I needed an outlet to talk about my passion. And I also had the premonition, that one day, I’d get my first client from this small group of less than 20 people who appreciated me being there for them and offering them value from what I DID know, lessons learned from my mistakes in my first biz..
I grew relationships.
I told the group that I was starting business coaching.
I NAMED AND CLAIMED, HOW I WANTED PEOPLE TO SEE ME.
I TOLD THEM HOW TO WORK WITH ME.
And even though.. I had NO testimonials at the time, NO WEBSITE, and was scared out of my panties.. I got my first client. And that totally “illogical”, scary af decision led me here today.
To the multiple 6, soon to be 7 figure business.
It’s called PURPOSE. We don’t choose it. It chooses us. And following it is profitable as fuck. You ACTUALLY show up for it and do the work you need to do to make money in your biz; your energy and passion SELLS and comes through the screen.
And if you ignore it? Expect to stay frustrated, broke, and anxious. Your body KNOWS when you’re living a lie, living against purpose and calling.
The success you crave, is on the other side of admitting that truth.
I love you.
Do the scary things. <3
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