5 PROFITABLE LIES OF THE COACHING INDUSTRY
1. There is a “10-step” system.
This is simply bullshittery. But, it’s a really great way to sell high ticket programs to the masses and amass a huge amount of income with your tried and true “academy”. And let me preface this by saying, I’m not opposed to earning a massive amount of income in this way - but I am morally opposed to people who preach their systems as the ONLY way.
The #1 rule of success is that there IS NO ONE WAY.
Following the rules are for people who don’t have the confidence to do it on their own. Who must model themselves after their idols because it does not even occur to them that they could create success in their own way.
There are hundreds of different ways to build an online business that can generate a lot of income. Your job - if you’re to be a leader and not a meek rule follower copy of your latest mentor - is to learn these ways, and choose the ones that best fit you, and best allow you to express your creativity and passion.
Because without creativity and passion and straight up fucking obsession for what you do - you might as well go back to a safe 9-5 life, because you won’t have the fire and drive to stay the course when shit gets hard.
And it will get hard.
The only exception to the above is if you are truly obsessed and passionate about your 10-step system. But know that not everyone will succeed from your system, and morally align with that.
2. High ticket coaching is the only way to get people to commit.
I got my first high ticket client by studying other high ticket coaches obsessively and creating a community of 20 people on FB that gave actual value. Yes I spent money on a high ticket coach later, but the reality is - I didn’t need her in order to do keep getting more high ticket clients.
But the prevalent marketing messages in the coaching industry (which I have totally used before because hey, they work) convinced me that spending lots of money on a high ticket mentor would help me put more skin in the game.
The reality is - me putting more skin in the game mentally - is the only way I would commit. It just looked like financial skin in the game at the time.
I was committed as fuck because I am a committed as fuck person. I’m all in and obsessed with something, know I’ll get a result, or I’m not.
And if your client is not committed, or their mindset is a hot jumbled victim-y mess, and you are not filtering them out, you’re only going to exacerbate their mental mess.
Be a committed as fuck person, so you can attract other committed people.
After a certain amount of time, the magic of financial skin in the game wears off. Spending more money on mentors, doesn’t make you committed anymore.
Only you do.
And your obsessive pursuit of what sets your soul on fire,
and bringing that to your business -
instead of forcing your business into a model that you don’t even give a fuck about.
3. It’s bad to copy people.
Everyone is a copier in the beginning of building their coaching business. It’s natural. You don’t have originality because you’ve never done the basic steps before. You don’t know what it looks like to build a coaching business.
But copying people is not a long term strategy. Because soon, you’ll start to feel disingenuous, inauthentic, and that creates anxiety and imposter syndrome.
I don’t care anymore if people copy my ideas. I take it as a sign of success. And I myself (subconsciously) modeled my business after my mentors for a long time until I realized how fucking boring that was and how much I actually didn’t want to be like them.
So, you’ll get to a point where you start learning who you are and what originality looks like for you - and that’s when the real fun begins.
4. You need to always have a mentor.
This one’s gonna be controversial, I can feel it. Lol. It’s also another great lie of the coaching industry - people will tell you “always have a mentor!” “you need to invest financially in order to have skin in the game!”
And that’s so they can sell you.
The biggest growth in my entire business has come when I got rid of my mentors that I was paying $11,000 a month for combined, realized I was not growing with them but rather forcing myself to become like them for an astronomical sum that I could have invested intelligently with, and began to listen to my intuition instead.
That intuition was to look within for mentorship.
The lessons in self-mastery, love, and leadership came from looking in at my own life, business, and what needed to change.
When I want new ideas, I read blogs, books, connect with other entrepreneurs.
But I will never invest again in a mentor simply because I don’t trust my own self.
With that said, in the beginning of your journey when you literally know zero, that’s when I think it is especially crucial - at least invest in your education via courses if not a 1:1 mentor. There are ebbs and flows to this - so just know when you’re investing in a mentor to avoid learning from yourself - and caution yourself then.
5. Hard work and hustle is the way.
I know a lot of “famous” influencers and coaches - particularly from the fitness industry. The vast majority of them are empty as fuck inside. They preach hustle, grind, hard work, 24/7, no sleep, etc etc.
And they have no personal life.
They are unhappy.
And they are lost.
One in particular I’m thinking of was almost brought to tears when I called him out on the above. But ya know, then he promptly went back to his repressed self.
They figure if they just sell some more programs,
post a few more beautiful photos,
start a few more businesses,
talk a bit more about their success,
that nobody will see how dead they are inside.
If I can do something efficiently, profitably, and still have a life?
I’m gonna do it.
Cause I’ve tried the empty as fuck way,
and it leads to a lot of burnout, avoidance via alcohol drugs and other superficial shit, and eventually, you break down because you just can’t stand living a lie.
I’m all for creative massive wealth and success,
I’m just not willing to be miserable and dead along the way.