Episode 6: Why Being Authentic + Vulnerable in Your Business is a Profitable Business Strategy, and How to Do So.


When I first started my fitness coaching business, and became an “influencer” - I did the only thing I could think to do: I looked at what OTHER influencers I admired were doing them, and imitated that, thinking that of course it must be the ‘best’ way.

I soon came to learn that not only did it feel super inauthentic and just blah to post and write the same exact things as other people, but it was a HORRIBLY ineffective business strategy. Because the only differentiator in the increasingly saturated coaching industry is… YOU.

So YOU, being authentic and vulnerable in your content is going to naturally attract new potential clients, because they’ll see you aren’t just some Instagram robot. Which, as it turns out, creates trust.. and trust is what people need in order to buy from you.

If you’re anything like I was and struggle with being yourself on social media and your business, and wish that your biz could be profitable WHILE staying authentic and being vulnerable.. then this episode is for you. Cause it is SO freaking possible.

Ready to let that authentic version of yourself shine? I put together a list of core questions I ask myself every time I need to unfilter myself and write mindblowing, authentic and inspiring content in this worksheet. I think you’re going to love it. Download it below!

Gary Vaynerchuk

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Christie Chiou